About me

I’m a New Zealand-based service designer and researcher with 15+ years’ experience working across government, NGOs and communities.

I started as a journalist in the UK and I bring that instinct for asking better questions into everything I do.

I focus on what organisations intend and what people actually experience and implement effective design to close the gap.

Services I offer

Most people come to me when something isn’t working, but no one can quite explain why.

Research
I go and find out what’s actually happening, not what reports say is happening.
You get clear, grounded insights you can act on.

Workshops
No fluff. I design sessions that cut through noise and get to decisions quickly.

Design training
I help teams build practical design capability.
That means less theory, more doing, working with real problems so people leave more confident and more useful.

Communications
If people don’t understand it, they won’t use it.
I make complex things clear, usable and hard to ignore.

Places I’ve worked

  • June 2025-April 2026: Associate Director at PwC

  • August 2023-June 2025: Lead Service Designer at Kāinga Ora

  • November 2022–July 2023: Design Consultant at NZ Police

  • October 2022–June 2023: Design Consultant at Kāinga Ora

  • September 2022–March 2023: Design Consultant at Worksafe NZ

  • October 2021-August 2022: CX Strategy Lead at AKQA

  • April 2021-October 2021: Senior Experience Designer at Corrections

  • February 2021-April 2021: UX Research Consultant at Springload

  • February 2021-March 2021: Customer Research Consultant at New Zealand Food Safety

  • February 2019-October 2020: Senior Designer at Empathy

  • March 2012-January 2019: Design Adviser at Ministry for Primary Industries